Engaged Media
Project Overview
Engaged Media was a start up whose goal was to provide a way to create a branded survey for pharmaceutical companies and doctors to get input from patients about the efficacy of their treatment. The challenge was to create an interface that was HIPPA compliant, but that still needed to be easily accessed by various professionals: mainly the pharmaceutical company and by healthcare providers, but also others as well. After collecting the feedback, the patient data needed to be kept anonymous for some users (sales and businesses), but there would also need to be a way to track the efficacy of the drug, along with other factors, for healthcare providers.
Role: Sole Product & UX Designer: IA, sketches, & wire framing, and research.
Duration: Completed
Tasks: Research, interviews, ideation, information architecture, wireframing, and prototyping.
Research
We began by interviewing pharmaceutical companies and healthcare providers to prioritize data and the easiest, most effective way for them to access it. We started by prioritizing features for an MVP because the scope of the project was threatening to grow exponentially with every interview (“Wouldn’t it be great if we could also….?” or “I’d also like to find out….)”.
We came up with a mock campaign and created a simple user flow for patients. This helped us understand what the users of Rx Surveyor would need in order to create a successful initiative. There are many variables determined by the pharmaceutical company (the plus marks (+) in the bottom left corner of the different boxes indicate some variables). Options also include: the amount of surveys per campaign, reminders for each, and the cadence.
We then came up with an Affinity Map, which helped us think of the processes and tools our users would need as well as assisting us to organize the information architecture and layout features.
Early Wireframes
Now that the MVP features were organized and we had a better understanding of the process, we could start wireframing.
Lo-fi Wireframes
And then we were able to start putting screens in Sketch.
Next Steps
It was at this point that Engaged Media was bought by Aptus Health. My next steps were going to be creating hi-fi wireframes and put them in a prototype that could be tested. I needed to make sure that users could understand the process of creating a campaign. I was hoping to get user testing along with feedback on the usability of what we were creating and to refine the survey builder. After getting feedback and making improvements, we would have tested it again and finally created a campaign for patients to use.